Somm Select is the premier source for artisanal wines from all over the world—each bottle chosen by their expert team of sommeliers and shipped to their customers doorstep. They wanted to showcase their premium wine offerings to a new audience of customers via an app. An app would make it easy to notify users via push notifications when a new featured wine was available. The app would also incentive users to refer friends via their Somm Select rewards program in exchange for points that can be redeemed on wines other subscriptions.